What the data says about AI search
Analysis, guides and reference pages on generative engine optimisation, built on the GEO Compass benchmark.
22 Oct 2026 · 5 min read
AI search statistics 2026: usage, clicks, citations and GEO, with sources
The key AI search statistics for 2026: ChatGPT, Gemini and AI Overviews usage, the click impact of AI summaries, what AI engines cite, and country data for Australia, Singapore, Malaysia, Indonesia, India and Europe. Every figure linked to its source.
Read22 Oct 2026 · 5 min read
What is GEO? Generative engine optimisation explained, with data
Generative engine optimisation (GEO) is how brands earn a place in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. What it is, how it differs from SEO, and what 900,000+ AI answers show about how it works.
Read22 Oct 2026 · 4 min read
The GEO checklist: 25 ways to improve your brand's AI visibility
A practical generative engine optimisation checklist covering your website, earned media, social and video, reference sites and measurement, grounded in what the GEO Compass benchmark shows AI engines actually cite.
Read22 Oct 2026 · 4 min read
AI search in Asia-Pacific: how GEO differs in Australia, Singapore, Malaysia, Indonesia and India
AI engines cite different sources depending on where a question is asked. A market-by-market comparison of AI search in Australia, Singapore, Malaysia, Indonesia and India, from the GEO Compass benchmark.
Read22 Oct 2026 · 4 min read
ChatGPT vs Gemini vs Perplexity vs Google AI Overviews: how each AI engine cites sources
How many sources each AI engine cites, which platforms it favours and how often it recommends brands, from 900,000+ answers across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews and AI Mode.
Read22 Oct 2026 · 4 min read
How to measure AI visibility: share of model and the new GEO KPIs
Clicks and impressions don't capture how AI engines describe your brand. The KPIs for AI visibility: share of model, answer position, sentiment, accuracy, citation share and AI referrals, with benchmarks from 900,000+ AI answers.
Read22 Oct 2026 · 4 min read
Named but not cited: why AI engines describe your brand using other people's pages
When a question names a brand, AI engines cite its website 73% of the time. In category questions it drops to 12%. What that gap means for AI visibility, by question type, engine and market.
Read22 Oct 2026 · 2 min read
AI search for consumer brands: reviewers and YouTube write the shortlist
In consumer categories, earned media supplies 43% of AI citations and brands' own sites are cited in only 6% of category answers. Which reviewers and platforms AI engines trust in Australia, India, Singapore, the UK and Germany.
Read22 Oct 2026 · 2 min read
AI search for banks and financial services: why money answers are more cautious
AI answers about money lean on personal-finance media, community threads and LinkedIn, and frame brands negatively twice as often as other sectors. What banks, insurers and fintechs in the UK, India, Australia and Singapore need to know.
Read22 Oct 2026 · 3 min read
AI search for property and real estate: how AI engines answer property questions in Singapore, Australia, Malaysia and Indonesia
Property questions in AI search are often place questions, answered by travel platforms, Wikipedia, LinkedIn and specialist media. What developers, agents and serviced residences need to know, from the GEO Compass benchmark.
Read22 Oct 2026 · 3 min read
AI search for travel and tourism: who ChatGPT, Gemini and Google AI cite for destinations, hotels and flights
Tripadvisor, the booking platforms and social media shape AI answers about travel. What the GEO Compass benchmark shows for travel and tourism brands in Singapore, India, Indonesia and beyond.
Read22 Oct 2026 · 3 min read
Reddit, YouTube, LinkedIn and Wikipedia in AI answers: what changed in 2026
Reddit's share of AI answers fell from 28% to 11% in a year, YouTube's from 29% to 21%, while LinkedIn and Wikipedia rose. What the shift means for brands, by engine and market.
ReadHow is your brand showing up in AI answers?
We benchmark how ChatGPT, Gemini, Google AI Overviews, Perplexity, Claude and Copilot describe, cite and recommend brands, then build the content and earned-media plan to change it.
Want to understand your brand opportunities and risks on AI search? Contact We AI & Data Advisors for a sample audit: AIAdvisors@wecommunications.com