Themes
19%
of price and value answers cite Forbes
Publishers settle the price question
Finder (13%) and NerdWallet (9%) follow, with Reddit at 15%. Comparison-style editorial is where cost questions get decided.
Industries / Financial Services
Financial Services
Money questions lean on personal-finance media, community threads and professional networks, and carry more negative framing than most sectors.
50k
AI answers analysed
91%
Answers citing sources
8.8
Sources per answer
36%
Largest source type
Brand & corporate
Brand & corporate
Three things to know
Engines
21%
of ChatGPT finance answers cite Reddit
Each engine hears a different crowd
Perplexity leans on LinkedIn (17%) and cites Reddit in only 6%. The same question reaches different communities.
Tone
9.2%
of finance answers that discuss brands frame them negatively
Money answers run cautious
Almost twice the 5.2% cross-sector average, behind only NGOs and energy. It rises to 15% in how-to and product-detail answers, where fees and fraud dominate.
Insights for financial services
Financial Services in AI search
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