Sources
33%
of destination answers cite Tripadvisor
Tripadvisor is the travel reference
It appears in 22% of all unbranded travel answers, more than any airline, hotel or tourism board site.
Industries / Travel & Tourism
Travel & Tourism
Travel answers are built on Tripadvisor and the booking platforms. Google AI Mode adds a strong social layer.
48k
AI answers analysed
92%
Answers citing sources
7.3
Sources per answer
30%
Largest source type
Brand & corporate
Brand & corporate
Three things to know
Themes
25%
of price-answer citations go to booking platforms
OTAs own the price question
Trip.com (29%), Skyscanner (28%), Kayak (26%) and Expedia (20%) each appear in a large share of price answers.
Engines
26%
of Google AI Mode travel answers cite Facebook
Google AI Mode goes social
Instagram follows at 24%, while ChatGPT cites YouTube in just 1% of travel answers. Social content is an AI Mode lever above all.
Insights for travel & tourism
Travel & Tourism in AI search
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