Sources
47%
of tech citations come from vendor & corporate sites
Vendor sites carry tech answers
Focus brands’ own sites are the most-cited source in unbranded tech answers (19%). Docs and product pages do the heavy lifting.
Industries / Technology
Technology
Vendors are their own best source in tech, with LinkedIn and Medium as the practitioner layer. API models reach for research and analysts.
188k
AI answers analysed
89%
Answers citing sources
7.3
Sources per answer
47%
Largest source type
Brand & corporate
Brand & corporate
Three things to know
Engines
22%
of Google AI Mode tech answers cite LinkedIn
LinkedIn is the practitioner layer
Across all unbranded technology answers, LinkedIn appears in 14% and Medium in 7%.
Engines
31%
of OpenAI API tech answers cite arXiv
APIs read the research
Claude leans on McKinsey (11%), the World Economic Forum (10%) and Gartner (8%), while Google AI Overviews cites YouTube in 44%.
Technology in AI search
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