Sources
14%
of NGO answers with sources cite Wikipedia
Wikipedia is the reference desk
The highest rate of any sector, rising to 32% for reputation questions about foundations and charities.
Industries / NGOs
NGOs
Foundations are defined by institutions, Wikipedia and their peers, and framed more critically than any other sector.
9.7k
AI answers analysed
95%
Answers citing sources
6.7
Sources per answer
27%
Largest source type
Institutions & associations
Institutions & associations
Three things to know
Tone
26%
of reputation answers that discuss organisations frame them negatively
Reputation questions turn critical
Across all NGO answers that discuss organisations, 13.9% are negative, the most critical tone of any sector and nearly three times the 5.2% average.
Sources
27%
of NGO citations come from institutions & associations
Peers and institutions frame the sector
Institutions and associations supply 27% of NGO citations, ahead of earned media (24%). Unbranded answers cite other foundations and sector directories, such as Open Society, ClimateWorks and Wellcome, alongside the press.
NGOs in AI search
How is your brand showing up in AI answers?
We benchmark how ChatGPT, Gemini, Google AI Overviews, Perplexity, Claude and Copilot describe, cite and recommend brands, then build the content and earned-media plan to change it.
Want to understand your brand opportunities and risks on AI search? Contact We AI & Data Advisors for a sample audit: AIAdvisors@wecommunications.com