Sources
47%
of answers with sources cite a social or community platform
Nearly half of answers cite social media
Reddit (18%), Facebook (15%) and YouTube (12%) each appear in more unbranded answers than any single news site.
Industries / Government
Government
Public-service questions are answered by communities as much as by government. Social platforms appear in half of answers.
107k
AI answers analysed
84%
Answers citing sources
7.8
Sources per answer
18%
Largest source type
Government & public sector
Government & public sector
Three things to know
Themes
33%
of careers and jobs answers cite Reddit
Reddit answers the career question
LinkedIn (27%) and official job portals (22%) follow. Lived experience and official guidance are read side by side.
Branded vs. Unbranded
71%
of answers that name the organisation cite its own site
Name the programme, get the source
Government sources also rise from 16% to 33% of citations. Unbranded discovery is where public bodies lose out.
Government in AI search
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