Themes
28%
of sector answers are about sustainability & ESG
ESG is over a quarter of the conversation
In those answers Wikipedia is cited in 25%, WWF in 19% and NIH/PubMed research in 15%. NGOs and science set the frame.
Industries / Energy & Industrials
Energy & Industrials
Sustainability dominates the agenda and the tone. NGOs, Wikipedia and science outlets set the frame.
35k
AI answers analysed
92%
Answers citing sources
7.5
Sources per answer
38%
Largest source type
Brand & corporate
Brand & corporate
Three things to know
Tone
22%
of sustainability answers frame brands negatively
Sustainability sharpens the tone
Across all sector answers that discuss brands, 10.3% are negative, about twice the cross-sector average.
Markets
17%
of Singapore answers cite The Straits Times
Singapore trusts national media
The Economic Development Board, CNA and The Business Times (each 11%) follow. Local press and agencies are the credibility layer.
Energy & Industrials in AI search
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