Sources
27%
of education citations come from institutions & associations
Institutions outrank brands
Government sources (12%) and academic sources (7%) follow. Brand websites supply only 16%, one of the lowest brand shares of any sector.
Industries / Education
Education
Education answers are built on institutions, government and research, and on what students say on Reddit.
21k
AI answers analysed
92%
Answers citing sources
6.4
Sources per answer
27%
Largest source type
Institutions & associations
Institutions & associations
Three things to know
Themes
37%
of school and university reputation answers cite Reddit
Reddit is the student voice
Reddit is also the most-cited site across all unbranded education answers, at 12%.
Themes
45%
of careers and outcomes answers cite Indeed
Job platforms judge the outcomes
Institutions’ own websites reach only 18%. Graduate-outcome content on job and salary platforms shapes how courses are compared.
Education in AI search
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