Sources
19%
of car citations go to marketplaces & aggregators
Marketplaces & aggregators dominate
CarDekho, CarWale, Cars24 and Spinny each appear in at least one in eight unbranded car answers.
Industries / Automotive
Automotive
Car questions are answered by reviewers, listings and enthusiast forums. The manufacturer’s site is one voice among many.
45k
AI answers analysed
94%
Answers citing sources
6.2
Sources per answer
37%
Largest source type
Brand & corporate
Brand & corporate
Three things to know
Themes
41%
of trust and reliability answers in India cite Team-BHP forum
India relies on forums for trust
Reddit appears in only 6% of unbranded car answers overall. Owner forums are where reputations really get settled.
Markets
63%
of German-language citations are brand or dealer sites
Germany relies on brands & dealers
In India, brand and dealer sites supply just 27% of citations. Earned media (29%) and marketplaces (25%) carry most of the rest.
Automotive in AI search
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